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Billion-dollar CrackerJax Redevelopment Project Gets First Approval in Scottsdale

By September 29, 2023No Comments

By Ron Davis | Phoenix Business Journal

The next billion-dollar development project in north Scottsdale took another step toward reality on September 27th.

A rezoning for The Parque — a mixed-use development at the site of the former CrackerJax amusement park — was recommended for approval on Sept. 27 by the Scottsdale Planning Commission in a 6-0 vote.

Proposed for The Parque are more than 1,200 residential units including multifamily, condominiums and workforce housing; a 100,000-square-foot Class A office building; nearly 35,000 square feet for new restaurants; more than 25,000 square feet for additional retail; a 223-key, five-star branded hotel; and 92,500 square feet of flexible space. A hotel-branded condominium would be the tallest of the 12 possible buildings at The Parque at 119 feet.

Plans also call for a 2-acre, open space “Central Park” in the middle of the development, which is described as a “focal point” of The Parque.

Billionaire George Kurtz, the co-founder and CEO of cybersecurity company CrowdStrike, and one of the wealthiest people in Arizona, acquired the land in 2022 for $55.5 million. At the time of the purchase, Kurtz said he wanted to create “a transformational, sustainable mixed-use campus as a catalyst to attract top innovators, technology entrepreneurs, knowledge workers, and venture capitalists to accelerate Scottsdale’s growing technology cluster.”

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