Luxury Homes Selling Quickly at The Phoenician

By Angela Gonzales | Phoenix Business Journal

Homes at a new residential community on what formerly was a golf course at The Phoenician are selling like hot cakes.

Scottsdale-based Cullum Homes and Canada-based Replay Destinations are seeing success at the new Ascent at The Phoenician community, where they are building luxury condominiums and custom homes.

Rod Cullum, president and CEO of Cullum Homes, will build 51 custom-home lots at Ascent, where prices range from $2.8 million to more than $7.5 million.

His first home is scheduled to close April 1 — and he hasn’t even started marketing the community yet.

“This is a snooze-you-lose market going on right now,” Cullum said.

“We don’t want to get too far ahead of ourselves, selling a bunch of houses,” he said. “Each custom home takes us some time to build.”

Scott Grigg, founder of The Grigg’s Group who is responsible for all the Cullum Homes sales, said he’s seen a lot of upfront interest in the new project.

“We already have 13 solid contracts,” Grigg said. “Our buyers are coming from Chicago, Seattle, California, etc. Our local buyers are coming over from large estates that now are wanting to experience resort style living.”

Read more (subscriber content)